The book “Transformation der Immobilienwirtschaft – Geschäftsmodelle, Strukturen, Prozesse und Produkte im Wandel” (“Transformation of the real estate sector – business models, structures, processes, and products in transition”) published at the beginning of last month serves as a guidebook for dealing with megatrends. Caspar Schmitz-Morkramer contributes an article to this volume entitled “All that is solid melts into air – Architektur und die Transformationen in der Immobilienwirtschaft” (“All that is solid melts into air – architecture and the transformation in the real estate sector”).

Catchwords like digitization, urbanization, Industry 4.0, globalization, migration, demographic transition, climate change, and sustainability represent transformations that affect all the areas and realities of our lives. The dynamic of structural change has become pervasive, largely due to digitization and the pandemic. Nevertheless, the real estate sector still seems to be wearing blinders. Our inner cities will be an area of high drama in the near future. Solutions are offered based on projects from our architectural studio.

This book helps technical and managerial staff in the real estate sector to respond to developments in the industry (urbanization, digitization, demographic development, sustainability) in a targeted and success-oriented manner.